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The virtues line upholds a standard of excellence. With Talalay latex comfort layers, durable foam core, and foam quilt layers, the virtues line will provide virtuous comfort and pressure relief for years to come.

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The Sincerity

Starting at

$3,900.00 (Queen)

The Sincerity

True to its name, the Sincerity will never let you down. A soft blend of latex support and foam comfort layers provide an incredibly plush sleeping experience night after night. With a thick natural Talalay latex mattress core providing support, this is a bed you can rely on.


Free Shipping. Price includes mattress only. Foundations not currently available for purchase online.



The Sincerity
Outer Layer Stretch-knit fiber
Comfort Layer 2" firm 36 ILD latex, 3" 3 LB HR Cold Foam
Support Layer Plush: One 6″ layer of 36 ILD latex, one 2″ layer of soft 19 ILD latex, and two 1.5″ layers of 2.1 lb. foam / Firm: One 6″ layer of 36 ILD latex, one 2″ layer of soft 36 ILD latex, and two 1.5″ layers of 2.1 lb. foam
Feel Firm: Medium- Firm / Plush: Medium
Great For Back Sleeper, Side Sleeper


Mattress Anatomy

Why Urban Mattress?

World Class Service. Life Changing Products.


Provide Support

It should conform to the unique shape of your body, allowing you to comfortably settle into the softer materials, but keeping your spine in a straight line while you sleep.

Relieve Pressure

It should distribute your body weight evenly to provide pressure relief in areas that can ache or be sore at the end of the day—specifically your hips and shoulders.

Respond to Motion

It should allow you to move around freely and with minimal effort. Especially important, if you sleep with a partner, you should be able to move freely without disturbing them.

Control Temperature

It should help you maintain a neutral body temperature throughout the night by regulating airflow and wicking moisture.

Try it in person

Our knowledgeable staff can help you determine which mattress is the perfect fit for you. Visit one of our retail locations to talk to a human and touch, bounce, and lay on the mattresses we have to offer.

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