virtues
The virtues line upholds a standard of excellence. With Talalay latex comfort layers, durable foam core, and foam quilt layers, the virtues line will provide virtuous comfort and pressure relief for years to come.


Best
The Sincerity
Starting at
$3,900.00 (Queen)
The Sincerity
True to its name, the Sincerity will never let you down. A soft blend of latex support and foam comfort layers provide an incredibly plush sleeping experience night after night. With a thick natural Talalay latex mattress core providing support, this is a bed you can rely on.
$2,600.00 – $4,400.00
Free Shipping. Price includes mattress only. Foundations not currently available for purchase online.
100 NIGHT SLEEP TRIALCustomer Reviews
Virtues Line
virtues SPEC COMPARISON CHART
The Sincerity | |
---|---|
Outer Layer | Stretch-knit fiber |
Comfort Layer | 2" firm 36 ILD latex, 3" 3 LB HR Cold Foam |
Support Layer | Plush: One 6″ layer of 36 ILD latex, one 2″ layer of soft 19 ILD latex, and two 1.5″ layers of 2.1 lb. foam / Firm: One 6″ layer of 36 ILD latex, one 2″ layer of soft 36 ILD latex, and two 1.5″ layers of 2.1 lb. foam |
Feel | Firm: Medium- Firm / Plush: Medium |
Great For | Back Sleeper, Side Sleeper |
LAYERS |

Why Urban Mattress?
World Class Service. Life Changing Products.
WHAT A MATTRESS SHOULD DO FOR YOU

Provide Support
It should conform to the unique shape of your body, allowing you to comfortably settle into the softer materials, but keeping your spine in a straight line while you sleep.

Relieve Pressure
It should distribute your body weight evenly to provide pressure relief in areas that can ache or be sore at the end of the day—specifically your hips and shoulders.

Respond to Motion
It should allow you to move around freely and with minimal effort. Especially important, if you sleep with a partner, you should be able to move freely without disturbing them.

Control Temperature
It should help you maintain a neutral body temperature throughout the night by regulating airflow and wicking moisture.